WHITE CLAW x RIFFLANDIA
Client: Mint Agency
When The Mint Agency, a Toronto-based experiential marketing firm, needed a 360 video booth for White Claw Hard Seltzer's activation at Rifflandia, Victoria's largest music festival, they brought in Mr. Booth. The brief was clear: deliver a fully branded experience that would put a White Claw video in the hands of every festival-goer who stepped onto the platform. Three days, eight hours a day, rain or shine, no room for downtime. Mr. Booth delivered a complete brand activation from the ground …